Marketing Growth Platforms Applied AI Jobs New York NY USA – Meta

Meta is hiring a Marketing Growth Platforms specialist focused on Applied AI in New York. This is a technical marketing role that sits at the intersection of marketing technology, data platforms, and artificial intelligence — building and scaling the tools, platforms, and automated systems that power Meta's marketing engine at global scale.

You will work with data engineers, marketing technologists, and growth marketers to deploy AI-driven marketing infrastructure — from audience intelligence and personalisation engines to automated campaign systems and measurement platforms. The ideal candidate combines technical depth with marketing strategy fluency and a proven ability to turn AI capabilities into tangible marketing impact.

Responsibilities:

• Build and scale AI-powered marketing platforms supporting Meta's global growth marketing operations
• Partner with data engineering teams to develop audience intelligence and personalisation systems
• Deploy automated campaign systems that improve marketing efficiency and effectiveness at scale
• Develop and maintain measurement frameworks for AI-driven marketing programme performance
• Collaborate with Product, Data Science, and Marketing teams to identify platform opportunities
• Translate complex AI capabilities into practical marketing applications with measurable ROI

Requirements:

• 5+ years in marketing technology, growth marketing, or marketing data platforms
• Experience building or deploying AI/ML-driven marketing systems or tools
• SQL proficiency and comfort with large-scale data environments
• Understanding of audience segmentation, personalisation, and automated marketing systems
• Strong cross-functional collaboration with engineering, data science, and marketing teams
• Demonstrated ability to deliver marketing platform projects with measurable business impact

What Meta Offers:

• $134,000–$189,000/yr base salary (approx. $64–$91/hr)
• Annual bonus and RSU equity grants
• Full health, dental, and vision benefits with 401(k) match
• Work on the AI marketing infrastructure powering one of the world's largest platforms

Apply via Meta Careers using the link below. Technical assessment and system design component included in the interview process.