Job Description

Meta is hiring a Product Marketing Manager at its Menlo Park headquarters to drive market requirements and go-to-market plans for Meta's advertising solutions across advertiser interfaces. This role sits within the Business Marketing organisation and is responsible for making Meta's advertising products easy to understand, adopt, and use for businesses worldwide.

You will work at the intersection of product development and market execution — shaping what gets built based on market and customer insights, then leading the launches and adoption programmes that bring those products to advertisers at scale. Deep knowledge of digital advertising and the ad-tech landscape is essential.

Responsibilities:

Drive market requirements and go-to-market plans for Meta's advertiser-facing solutions
Assess market needs and conduct research to influence new product development priorities
Develop positioning, messaging, and launch strategies for advertising product releases
Evaluate go-to-market approaches to mitigate product adoption risks
Own go-to-market strategy from planning through measurement and optimisation
Partner with Product, Sales, Communications, and Policy teams on integrated launches

Requirements:

8+ years of professional experience in technology, ad-tech, strategic marketing, or product management
Deep understanding of digital advertising, monetisation product management, or marketing
Experience in digital advertising industry or comparable technical product marketing role
Strong analytical skills and data-driven go-to-market strategy experience
Excellent cross-functional collaboration and stakeholder communication skills
Bachelor's degree; MBA or Master's preferred

What Meta Offers: