Channel Marketing Manager North America Reality Labs Jobs USA – Meta

Meta's Reality Labs is hiring a Channel Marketing Manager for North America to manage the Amazon retail business and drive go-to-market strategy with Amazon in the US and Canada. This role owns Meta's single most important retail channel relationship for hardware products including Quest VR headsets and Ray-Ban Meta smart glasses.

You will oversee marketing operations including budgets, experiential programmes, customer acquisition and retention strategies, and measurement, while continuously improving tools and processes to meet growth goals. Reporting to the General Manager for Amazon North America, you will be the marketing authority for one of Meta's largest consumer electronics retail partnerships.

Responsibilities:

• Drive and deliver the go-to-channel marketing strategy with Amazon US and Canada
• Oversee marketing budgets, experiential programmes, and customer acquisition strategies
• Develop and manage retail marketing campaigns for Meta hardware products on Amazon
• Collaborate with Sales, Marketing, and Sales Operations on integrated initiatives
• Build and optimise measurement frameworks for channel marketing effectiveness
• Continuously improve toolset and processes to meet evolving channel goals

Requirements:

• Experience managing retail marketing for consumer electronics at a major online retailer
• Analytical skills with demonstrated ability to communicate insights cross-functionally
• Experience with channel marketing strategy for hardware or consumer technology products
• Strong project management and stakeholder alignment capabilities
• Understanding of Amazon's advertising and retail marketing ecosystem preferred
• Budget management and ROI measurement experience

What Meta Offers:

• $122,000–$176,000/yr base salary (approx. $59–$85/hr)
• Annual bonus and RSU equity grants
• Full health and wellness benefits
• Central role in Meta's most strategic retail channel

Apply via Meta Careers using the link below.