Product Marketing Manager Meta Horizon Experiences Jobs Los Angeles CA – Meta

Meta's Reality Labs team is hiring a Product Marketing Manager for Meta Horizon Experiences in Los Angeles. This role is responsible for developing and marketing immersive VR products and social experiences within Meta Horizon — the foundational consumer platform for Meta's virtual reality ecosystem, including Quest headsets and Meta Horizon Worlds.

You will combine inbound research with outbound marketing — shaping product roadmaps through audience insights and competitive analysis, then building lifecycle and engagement strategies to drive adoption, retention, and engagement in the VR space. This is a rare opportunity to market the next computing platform from the ground up.

Responsibilities:

• Shape product roadmaps through market research, competitive analysis, and audience segmentation
• Build lifecycle and engagement strategies for onboarding and long-term retention
• Plan and execute product launches with full cross-functional coordination
• Define target audiences, develop messaging, and activate go-to-market channels
• Partner with brand and marketing teams on outbound awareness strategies
• Present go-to-market documentation and launch strategies to leadership

Requirements:

• 7+ years in marketing, product management, consulting, or business strategy
• Track record with consumer product launches and analytically rigorous campaigns
• Customer research and data-driven strategy development skills
• Cross-functional experience in fast-changing, ambiguous environments
• Project management and go-to-market documentation expertise
• Bachelor's degree or equivalent experience

What Meta Offers:

• $158,000–$223,000/yr base salary (approx. $76–$107/hr)
• RSU equity and annual bonus
• Opportunity to build marketing for the next generation of computing
• Full benefits including health, 401(k), and paid parental leave

Apply via Meta Careers using the link below. MBA and gaming/VR background are strong advantages.