Consumer Product Marketing Manager Jobs New York NY USA – Meta

Meta is hiring a Consumer Product Marketing Manager in New York to help grow products used by billions of people worldwide across Facebook, Instagram, WhatsApp, Threads, and Reality Labs. This is an inbound and outbound product marketing role that sits at the heart of how Meta's consumer products are positioned, launched, and grown.

You will influence product strategy and roadmap through data and insights, develop go-to-market plans for major product launches, and partner with brand and integrated marketing to drive awareness and long-term engagement. This role operates at significant scale — your decisions impact products with billions of users.

Responsibilities:

• Influence and shape product strategies and positioning through data and audience insights
• Develop and execute go-to-market strategies including goals, metrics, assets, and launch planning
• Partner with brand and integrated marketing on outbound advertising strategies for awareness and adoption
• Drive complex cross-company marketing initiatives in close collaboration with product and policy teams
• Conduct customer research to inform product development and messaging
• Present marketing strategies and results to senior leadership and cross-functional stakeholders

Requirements:

• Experience working with product, marketing, policy, and communications teams at all levels
• Proven track record with consumer product launches at scale
• Strong analytical skills and experience with data-driven marketing decisions
• Excellent cross-functional collaboration in complex, fast-moving environments
• Copywriting experience and deep consumer insights capability
• Bachelor's degree in Business, Marketing, or related discipline

What Meta Offers:

• $158,000–$223,000/yr base salary (approx. $76–$107/hr)
• Annual bonus and RSU equity grants
• Full health, dental, vision, and wellness benefits
• Work on products used by billions of people globally

Apply via the link below. Meta careers portal will require account creation to complete your application.