Media Strategy Manager Reality Labs Wearables Jobs New York NY – Meta

Meta is hiring a Media Strategy Manager for its Reality Labs division in New York, focused on Wearables and Metaverse products including Ray-Ban Meta glasses and Quest VR headsets. This role develops and stewards integrated media strategies across owned and off-platform channels to build awareness and drive consideration for Meta's next-generation hardware.

You will work at the intersection of media planning, audience insights, and performance analytics. Your campaigns will support some of the most ambitious consumer technology product launches in the world, requiring both creative thinking and rigorous data-driven execution.

Responsibilities:

• Own integrated media strategy and campaign execution across Meta's owned and paid channels
• Create data-informed media strategies aligned with business objectives and audience insights
• Develop media briefs defining campaign parameters, channel strategies, and testing agendas
• Execute and optimise strategies using analytics and programmatic buying platforms
• Partner across Global Media, Marketing, Decision Science, and Creative teams
• Manage purchase orders, invoice tracking, and financial accountability for campaigns
• Serve as domain expert on industry trends and media best practices

Requirements:

• 10+ years media planning or managing large-scale consumer campaigns in agency or client roles
• Integrated multi-channel media strategy planning experience
• Media measurement, analytics, and agency resource management expertise
• Executive-level communication and presentation skills
• Strong project management and organisational capabilities

What Meta Offers:

• $152,000–$213,000/yr base salary (approx. $73–$102/hr)
• Annual bonus and equity (RSUs)
• Health, dental, vision and life insurance
• Paid parental leave and wellness programmes

Apply now via the link below. Include a brief note on your most impactful media campaign.