Job Description

Meta's Creative X division is looking for a Creative Director, Performance Marketing in New York to lead external agencies and cross-functional teams in delivering high-impact creative for small and mid-size business audiences across digital platforms. This is a senior creative leadership role at the intersection of brand storytelling and performance advertising.

You will define creative strategies for AI-generated ads and campaigns across Meta's SMB Direct Response Marketing portfolio. The ideal candidate brings deep experience in digital advertising, a sharp instinct for what drives SMB engagement, and proven ability to leverage GenAI tools in creative workflows.

Responsibilities:

Develop and lead creative concepts for digital marketing campaigns aligned with business objectives
Define creative strategies for AI-generated ads across SMB Direct Response Marketing
Utilise AI and GenAI tools for creative ideation and production at scale
Leverage campaign performance data to inform and iterate on creative decisions
Guide external agencies and cross-functional teams on creative quality and output
Lead creative reviews and stakeholder presentations to internal leadership
Monitor industry trends and emerging advertising technologies

Requirements:

10+ years as Creative Director in digital advertising and direct response marketing
Expertise in brand creative strategy development with a strong portfolio
Proficiency in Figma, GenAI tools, and Adobe Creative Suite
Understanding of B2B marketing and Meta's advertising tools and ecosystem
Advanced presentation and stakeholder communication skills
Experience with cross-functional collaboration across marketing and strategy teams

What Meta Offers: