Lifecycle Marketing Manager Jobs New York NY USA – Meta

Meta's Reality Labs Marketing team is hiring a Lifecycle Marketing Manager in New York to drive user adoption and engagement for AI glasses and VR devices. You will develop data-driven campaigns across email, push, and in-app channels to support product growth across Meta's hardware portfolio.

This is a highly strategic, cross-functional, and analytical role. You will own multi-channel lifecycle programs end to end — from strategy and segmentation through execution, experimentation, and reporting. Your work directly impacts how millions of users discover, adopt, and stay engaged with Meta's wearable products.

Responsibilities:

• Develop lifecycle marketing strategies spanning email, push notifications, and in-app messaging
• Create integrated campaign strategies supporting product launches and business goals
• Build acquisition, loyalty, and advocacy programs with internal and external partners
• Optimise campaign performance through data insights and A/B testing frameworks
• Manage content calendar, targeting alignment, and cross-channel coordination
• Test and scale new marketing technologies that support business growth
• Present performance results and strategic recommendations to senior leadership

Requirements:

• 8+ years of CRM experience across strategy, implementation, and ongoing optimisation
• Proficiency with Braze, Salesforce Marketing Cloud, or Marketo
• Multi-channel customer acquisition and retention program experience
• Track record leveraging data and experimentation to improve customer outcomes
• Ability to manage multiple priorities in complex, matrixed environments
• Strong executive communication and stakeholder influence skills

What Meta Offers:

• $152,000–$213,000/yr base salary (approx. $73–$102/hr)
• Annual performance bonus and RSU equity grants
• Comprehensive health, dental, and vision insurance
• 401(k) with company match and generous PTO

Apply directly via the link below. Meta reviews applications on a rolling basis.