Paid Social and Demand Generation Specialist

About This Role

Hootsuite is hiring a Paid Social and Demand Generation Specialist to run B2B paid acquisition campaigns for Hootsuite's social media management platform. You will manage LinkedIn, Meta, and Google Ads campaigns targeting marketing teams and agencies — using Hootsuite's own social management tools to amplify your paid programs with organic content.

Job Overview

• Job Title: Paid Social and Demand Generation Specialist
• Company: Hootsuite
• Location: Remote (US-based)
• Job Type: Full-time
• Experience Level: Mid-level (1–4 years)
• Salary Range: $24–$36/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

Hootsuite's demand generation team is responsible for generating free trials and demo requests for its social media platform. You will manage paid campaigns across LinkedIn (primary), Meta, and Google, using account-based marketing principles to target specific company sizes and roles. You will also coordinate organic social amplification through Hootsuite's own platform, creating a paid-plus-organic demand engine.

Key Responsibilities

• Build and optimize LinkedIn Campaign Manager, Meta Ads, and Google Ads campaigns for B2B SaaS lead generation
• Develop audience segments by company size, industry, job function, and intent signals
• Write and test ad copy across formats — Sponsored Content, Lead Gen Forms, and conversation ads
• Optimize toward trial sign-up and demo request conversion goals
• Manage MQL handoff to the SDR team through HubSpot integration
• Report weekly on paid performance: spend, CPL, MQL rate, pipeline contribution

Requirements & Skills

• Bachelor's in Marketing, Business, or Communications
• 1–3 years managing paid B2B demand generation campaigns
• Hands-on experience with LinkedIn Campaign Manager and at least one other paid channel
• Understanding of B2B SaaS marketing funnels — MQL, SQL, pipeline metrics
• Familiarity with HubSpot or Marketo for campaign and lead tracking
• Strong analytical approach with Google Sheets or Excel comfort

Benefits & Work Conditions

• $24–$36/hr with annual performance bonus
• Fully remote — US-based
• Full Hootsuite platform access (all plan features)
• Health, dental, and vision insurance
• Hootsuite University training resources and LinkedIn Learning access

Who Should Apply

This is an ideal role for a B2B performance marketer who understands LinkedIn advertising deeply and wants to work at a social media software company that lives and breathes the channels they advertise on. SaaS or subscription product marketing experience is a strong differentiator.

About the Company

Hootsuite is one of the world's most widely used social media management platforms, serving over 18 million users globally including 80% of the Fortune 1000. Its Vancouver-headquartered team manages a remote-first global workforce and is a recognized leader in social media publishing, analytics, and employee advocacy tools.

How to Apply

Apply through Hootsuite Careers. Search "Demand Generation" or "Paid Social." Include metrics from a B2B paid campaign you managed — even rough CPL or MQL numbers help demonstrate your impact. The process includes a campaign strategy exercise and two rounds of interviews with the growth and demand gen team.