Paid Social Media Specialist

About This Role

Meta is hiring a Paid Social Media Specialist to manage Meta's own brand and product advertising campaigns across Facebook, Instagram, and Messenger. You will use Meta Ads Manager to run awareness, consideration, and conversion campaigns promoting Meta's consumer products, hardware (Ray-Ban smart glasses, Quest), and business tools.

Job Overview

• Job Title: Paid Social Media Specialist
• Company: Meta
• Location: Menlo Park, CA / New York, NY / Austin, TX / Chicago, IL / Seattle, WA
• Job Type: Full-time
• Experience Level: Mid-level (2–4 years)
• Salary Range: $30–$45/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

This is a unique opportunity to run paid social campaigns on the platform you are advertising on — with access to Meta's internal ad tools, measurement infrastructure, and product roadmap insights. You will work with brand and product marketing managers to execute campaigns that span multiple product lines, managing creative testing, audience segmentation, and budget pacing across large monthly media budgets.

Key Responsibilities

• Execute and optimize paid social campaigns in Meta Ads Manager across Facebook and Instagram
• Build audience segments using Custom Audiences, Lookalikes, and interest targeting
• Manage creative testing programs across video, carousel, and image ad formats
• Monitor daily spend pacing and campaign performance against efficiency targets
• Collaborate with the creative studio team on ad concept development and brief writing
• Report weekly on reach, frequency, CPC, and conversion metrics to campaign managers

Requirements & Skills

• Bachelor's in Marketing, Business, or Communications
• 2–4 years managing paid social campaigns with meaningful budgets ($100K+/month)
• Deep proficiency with Meta Ads Manager — campaign structure, bidding, and audience tools
• Experience with Meta Pixel, Conversions API, and attribution settings
• Creative judgment — ability to evaluate ad creative performance and provide actionable feedback
• Strong analytical skills with Excel or Google Sheets for campaign reporting

Benefits & Work Conditions

• $30–$45/hr with Meta RSUs and semi-annual performance bonus
• Hybrid schedule with flexible remote days
• On-campus gyms, cafeterias, and wellness amenities
• $3,000 annual wellness and education reimbursement
• Comprehensive health, dental, and vision benefits

Who Should Apply

This role is ideal for a paid social specialist who has managed large Meta campaigns and wants to work inside the platform, with access to beta features, internal data, and direct collaboration with Meta's product teams. You should be highly platform-fluent, creative-literate, and comfortable managing significant media budgets with accountability for results.

About the Company

Meta Platforms is the parent company of Facebook, Instagram, WhatsApp, and Meta Quest. Its internal marketing team runs some of the most sophisticated paid social programs in the world, with access to first-party data, cutting-edge measurement tools, and direct product partnerships that no external advertiser can match.

How to Apply

Apply through Meta Careers. Search "Paid Social Specialist." The process includes a Meta Ads Manager technical assessment and a campaign strategy case study focused on audience segmentation and creative testing methodology.