B2B Digital Marketing Specialist

About This Role

LinkedIn is hiring a B2B Digital Marketing Specialist to drive demand generation for LinkedIn's Marketing Solutions and Talent Solutions products. You will run campaigns targeting marketing directors, HR leaders, and talent acquisition professionals — using LinkedIn's own ad platform as your primary channel.

Job Overview

• Job Title: B2B Digital Marketing Specialist
• Company: LinkedIn (Microsoft)
• Location: Sunnyvale, CA / New York, NY / Chicago, IL / San Francisco, CA / Austin, TX
• Job Type: Full-time
• Experience Level: Mid-level (1–4 years)
• Salary Range: $28–$42/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

You will sit within the B2B Marketing team, working on campaigns that acquire new customers for LinkedIn's paid solutions. Your primary channel is LinkedIn Campaign Manager, and you will run Sponsored Content, Message Ads, and Lead Gen Forms at scale. This is a rare opportunity to be both the brand and the power user of the product you market.

Key Responsibilities

• Plan and execute LinkedIn Campaign Manager campaigns for B2B lead generation
• Build targeted audience segments using company size, job function, seniority, and industry filters
• Write and test ad copy for Sponsored Content, Document Ads, and Thought Leader Ads
• Optimize campaigns toward MQL and pipeline contribution targets
• Collaborate with content team to develop gated assets for lead gen offers
• Report on campaign performance and provide weekly insights to demand gen leadership

Requirements & Skills

• Bachelor's in Marketing, Business, or Communications
• 1–3 years in B2B digital marketing, demand generation, or paid media
• Hands-on experience with LinkedIn Campaign Manager strongly preferred
• Understanding of B2B buying cycles and account-based marketing concepts
• Strong analytical skills — comfortable with campaign reporting and funnel analysis
• Familiarity with Salesforce, HubSpot, or Marketo for lead tracking

Benefits & Work Conditions

• $28–$42/hr with Microsoft RSUs and annual bonus
• Hybrid schedule with remote flexibility
• LinkedIn Learning Premium access and Microsoft employee discounts
• Comprehensive health, dental, vision, and parental leave
• InDay (monthly personal development day off)

Who Should Apply

This role is ideal for a B2B marketer who wants to work at the intersection of the product and its marketing — running LinkedIn ads for LinkedIn itself. If you have managed LinkedIn campaigns for a SaaS or professional services brand and understand what makes B2B audiences engage, this is a unique career opportunity.

About the Company

LinkedIn is the world's largest professional network with over 1 billion members, owned by Microsoft. Its Marketing Solutions and Talent Solutions divisions serve millions of businesses globally. Working at LinkedIn gives you direct access to the most powerful B2B advertising platform in the world.

How to Apply

Apply through LinkedIn Careers. Search "B2B Digital Marketing Specialist." Include examples of LinkedIn campaigns you have run and any measurable B2B lead generation results. The process includes a paid media strategy case study.