Digital Marketing Strategist

About This Role

Wunderman Thompson is hiring a Digital Marketing Strategist to support integrated campaign planning for major brand clients across retail, FMCG, and technology sectors. You will develop channel strategies, competitive analyses, and audience insights that guide creative and media execution teams.

Job Overview

• Job Title: Digital Marketing Strategist
• Company: Wunderman Thompson (WPP)
• Location: New York, NY / Chicago, IL / Atlanta, GA / Dallas, TX / Seattle, WA
• Job Type: Full-time
• Experience Level: Mid-level (2–5 years)
• Salary Range: $25–$38/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

You will join an account team serving 1–2 major brand clients, partnering with account managers, creatives, and media planners. Your role is to translate business objectives into digital marketing strategy — defining the right audience segments, channel mix, content frameworks, and measurement approaches. Wunderman Thompson clients span commerce, CRM, and brand building, and your strategies will need to address all three.

Key Responsibilities

• Develop digital marketing strategies aligned to client business goals and KPIs
• Conduct audience research using social listening, survey data, and behavioral analytics
• Map customer journeys and identify key digital touchpoints for campaign activation
• Write clear strategy decks for client presentations and internal team briefings
• Evaluate competitive digital presence and surface strategic opportunities
• Collaborate with media planners to recommend channel mix and budget allocation

Requirements & Skills

• Bachelor's in Marketing, Communications, Business, or a related field
• 2–4 years in a digital marketing strategy, planning, or analytics role (agency preferred)
• Strong presentation and storytelling skills — ability to write persuasive strategy decks
• Experience using social listening tools (Brandwatch, Sprinklr, or Synthesio)
• Understanding of paid, owned, and earned media and how they work together
• Excellent research skills and comfort synthesizing large amounts of market data

Benefits & Work Conditions

• $25–$38/hr with annual bonus and WPP equity
• Hybrid schedule — 3 days onsite
• Health, dental, and vision insurance
• WPP Cannes Lions attendance opportunity for high performers
• Learning and development through WPP Campus training programs

Who Should Apply

This role suits a strategic thinker who loves the upstream work — defining the problem, understanding the audience, and designing the approach — before execution begins. Agency experience is preferred, as you will be managing client expectations alongside internal teams from day one.

About the Company

Wunderman Thompson is a WPP agency combining creativity, data, and technology to deliver integrated marketing programs for global brands including Microsoft, Nestlé, and Bayer. Its team of 20,000 spans strategy, creative, data, and technology practices across 90 markets.

How to Apply

Apply through Wunderman Thompson Careers. Include one example of a digital strategy you developed — ideally as a PDF deck or document. The process includes a strategic brief exercise and a case study presentation to the strategy and account teams.