Email and SMS Marketing Specialist

About This Role

Klaviyo is hiring an Email and SMS Marketing Specialist to build and optimize lifecycle marketing programs for Klaviyo's own e-commerce and SaaS customer base. You will manage segmented email flows, promotional SMS campaigns, and cross-channel journeys using Klaviyo's platform — the same tools you help customers master.

Job Overview

• Job Title: Email and SMS Marketing Specialist
• Company: Klaviyo
• Location: Boston, MA / New York, NY / Denver, CO / Atlanta, GA / Austin, TX
• Job Type: Full-time
• Experience Level: Entry to Mid-level (1–3 years)
• Salary Range: $23–$34/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

Klaviyo's internal marketing team uses the platform to manage segmentation, automation, and SMS for a list of over 2 million subscribers. You will build and own key lifecycle flows — welcome series, trial activation, re-engagement, and upgrade — as well as promotional campaigns tied to product launches and seasonal moments. Your work directly showcases what Klaviyo customers can achieve.

Key Responsibilities

• Build and optimize email and SMS flows in Klaviyo for key customer lifecycle stages
• Segment audiences using behavioral, firmographic, and purchase-history data
• Write email and SMS copy that balances conversion goals with brand voice
• Run A/B tests on subject lines, preview text, CTAs, and send timing
• Monitor deliverability metrics and maintain list hygiene practices
• Report weekly on campaign performance and flow health to the lifecycle marketing lead

Requirements & Skills

• Bachelor's in Marketing, Communications, or Business
• 1–2 years working with Klaviyo, Attentive, or similar email/SMS platforms
• Strong understanding of list segmentation, suppression logic, and send frequency best practices
• Excellent copywriting skills for short-form marketing channels
• Familiarity with e-commerce data (purchase events, browse abandonment, cart abandonment)
• Comfort with reporting in Google Sheets or Klaviyo's reporting suite

Benefits & Work Conditions

• $23–$34/hr with Klaviyo equity and annual bonus
• Hybrid schedule — Boston HQ or remote flexibility
• Full Klaviyo platform access
• Health, dental, and vision coverage
• $2,000 annual learning stipend

Who Should Apply

This role is ideal for a lifecycle email marketer who loves the technical side of segmentation and automation, but also cares about the copy. If you understand the difference between a welcome flow and a win-back campaign, and can explain it to a non-technical marketer in plain English, you are exactly who Klaviyo is looking for.

About the Company

Klaviyo is a Boston-based marketing automation platform purpose-built for e-commerce, used by over 130,000 brands. It went public on the NYSE in 2023 and continues to expand its email, SMS, and CDP capabilities for DTC and retail brands globally.

How to Apply

Apply through Klaviyo Careers. Include examples of email flows or SMS campaigns you built, with before/after metrics if possible. The process includes a campaign architecture exercise and a lifecycle strategy interview.