Local SEO Specialist

About This Role

Yelp is hiring a Local SEO Specialist to help small and medium-sized businesses optimize their presence on Yelp and in local search results. You will work within the small business success team, advising business owners on profile optimization, category selection, and review strategy to improve their local search visibility.

Job Overview

• Job Title: Local SEO Specialist
• Company: Yelp
• Location: Remote (US-based)
• Job Type: Full-time
• Experience Level: Entry to Mid-level (0–3 years)
• Salary Range: $21–$31/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

Yelp's local SEO team advises business owners and marketing agencies on how to maximize visibility in Yelp search and on Google Local Pack. You will audit business profiles, create optimization playbooks, and run onboarding sessions for new Yelp advertising clients. You will also analyze search ranking data across business categories to identify where Yelp can improve its own local SEO algorithms.

Key Responsibilities

• Audit Yelp business profiles for completeness, category accuracy, and keyword relevance
• Guide business owners through profile optimization — photos, service menus, attributes
• Advise clients on Google Business Profile best practices alongside Yelp optimization
• Analyze local ranking signals (proximity, prominence, relevance) across verticals
• Create optimization playbooks for restaurant, home services, and healthcare categories
• Monitor and report on client ranking improvements and search impression growth

Requirements & Skills

• Bachelor's in Marketing, Business, or Communications
• Understanding of local SEO signals — Google Business Profile, NAP consistency, citation building
• Familiarity with tools like BrightLocal, Moz Local, or Yext
• Experience advising small business owners in a client-facing or consulting capacity
• Strong communication skills — able to explain technical concepts to non-technical business owners
• Analytical mindset with comfort using Excel for ranking and performance data

Benefits & Work Conditions

• $21–$31/hr with Yelp RSUs and annual performance bonus
• Fully remote with home office stipend
• Health, dental, and vision insurance
• Paid parental leave and flexible PTO
• Yelp advertising credits for personal or freelance use

Who Should Apply

This is a great fit for someone who has helped a local business improve its Google or Yelp presence, or who has worked in a digital marketing agency serving small business clients. You should be comfortable with the nuances of local SEO — NAP consistency, review velocity, category selection — and enjoy teaching business owners how search visibility works.

About the Company

Yelp connects people with great local businesses, with over 244 million reviews and 5.7 million business listings across the US. Its small business success and advertising teams help local businesses grow their online visibility and customer acquisition through Yelp and local search channels.

How to Apply

Apply through Yelp Careers. Search "Local SEO" or "Small Business Success." Include a brief description of a local SEO project you managed and the outcome — even an audit you did for a friend or family member's business counts.