Conversion Rate Optimization Specialist

About This Role

Optimizely is hiring a Conversion Rate Optimization (CRO) Specialist to manage A/B and multivariate testing programs for Optimizely's own digital properties. You will design experiments on landing pages, trial sign-up flows, and pricing pages — using Optimizely's own platform as your testing tool.

Job Overview

• Job Title: Conversion Rate Optimization Specialist
• Company: Optimizely
• Location: New York, NY / San Francisco, CA / Chicago, IL / Austin, TX / Nashville, TN
• Job Type: Full-time
• Experience Level: Mid-level (1–4 years)
• Salary Range: $26–$38/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

Optimizely's marketing team runs one of the most rigorous CRO programs in B2B SaaS. As the specialist, you will own the experimentation roadmap for key conversion surfaces — homepage, trial pages, and feature comparison tables. You will work with designers, developers, and demand gen marketers to hypothesize, build, and analyze 4–8 tests per month.

Key Responsibilities

• Maintain a prioritized experimentation backlog using ICE or PIE scoring frameworks
• Design A/B and multivariate tests using Optimizely Web Experimentation
• Analyze test results with statistical rigor — calling wins and losses clearly
• Collaborate with UX designers to create test variants
• Conduct heatmap and session recording reviews using Hotjar or FullStory
• Present experiment results and roadmap updates to the VP of Marketing monthly

Requirements & Skills

• Bachelor's in Marketing, Statistics, UX, or a related field
• 1–3 years of hands-on CRO or experimentation experience
• Proficiency with A/B testing tools (Optimizely, VWO, or Google Optimize)
• Understanding of statistical significance, sample size calculation, and test duration
• Experience with heatmaps, session recordings, and user behavior analysis tools
• Basic HTML/CSS for implementing minor test variant changes

Benefits & Work Conditions

• $26–$38/hr with annual bonus and equity
• Hybrid schedule with remote flexibility
• Full Optimizely platform access for personal experimentation
• Health, dental, and vision insurance
• $2,000 annual conference and training budget

Who Should Apply

Ideal for a marketer who is genuinely excited by the scientific side of marketing — designing clean experiments, protecting test validity, and resisting the urge to call a winner before reaching significance. CRO agency or SaaS in-house experience is a strong plus.

About the Company

Optimizely is the world's leading digital experience platform, offering experimentation, content management, and personalization tools to enterprise clients. Its own marketing team is a living showcase for the value of structured experimentation, running hundreds of tests per year on Optimizely's own web properties.

How to Apply

Apply through Optimizely Careers. Include a brief case study of an A/B test you ran — hypothesis, methodology, result, and what you learned. The interview process includes a CRO strategy exercise and a statistical reasoning discussion.