Digital PR Specialist

About This Role

Edelman is hiring a Digital PR Specialist to support integrated communications campaigns for consumer, technology, and healthcare brand clients. You will earn media coverage through digital outreach, manage journalist and blogger relationships, and amplify PR wins through owned and social channels.

Job Overview

• Job Title: Digital PR Specialist
• Company: Edelman
• Location: New York, NY / Chicago, IL / Washington, DC / Los Angeles, CA / Atlanta, GA
• Job Type: Full-time
• Experience Level: Entry to Mid-level (0–3 years)
• Salary Range: $20–$30/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

You will join an account team serving 2–3 brand clients, contributing to media strategy, press outreach, and digital content amplification. Edelman's digital PR practice intersects with SEO (link building and HARO), social listening, and content marketing — giving you a broad view of integrated communications. Junior specialists typically manage media lists, draft press materials, and run outreach campaigns under a senior account lead.

Key Responsibilities

• Build and maintain targeted media lists using Cision or Meltwater
• Draft press releases, media pitches, and contributed article outlines
• Conduct outreach to journalists, editors, and bloggers on behalf of brand clients
• Monitor news coverage and compile daily media clips for client reporting
• Amplify earned media through client social channels and email newsletters
• Support HARO and editorial link-building activities for SEO-integrated PR programs

Requirements & Skills

• Bachelor's in Communications, Journalism, PR, Marketing, or a related field
• Strong writing skills — ability to craft a compelling pitch in 3 sentences
• Familiarity with Cision, Meltwater, or Brandwatch for media monitoring
• Understanding of the media landscape — which outlets cover which beats
• Internship experience in PR, journalism, or communications preferred
• Organized and comfortable managing multiple client accounts and deadlines

Benefits & Work Conditions

• $20–$30/hr with annual merit increases and bonus
• Hybrid schedule — 3 days onsite
• Health, dental, and vision insurance
• Edelman U training programs and PR industry conference attendance
• New business pitching opportunities early in your career

Who Should Apply

This role suits a naturally curious communicator who reads widely, tracks news cycles, and has a knack for framing a story angle that journalists will find interesting. Prior internship experience in a PR agency, newsroom, or brand communications team is a meaningful differentiator.

About the Company

Edelman is the world's largest independent PR firm, with 6,000 employees across 60 offices globally. Its clients include some of the most recognized consumer, technology, and healthcare brands in the world. Edelman's digital practice integrates earned media with SEO, social, and content marketing for fully integrated programs.

How to Apply

Apply through Edelman Careers. Include a writing sample — a press release, pitch email, or published article. The interview process includes a writing assessment and a client scenario role-play exercise.