E-commerce Digital Marketing Manager

About This Role

Wayfair is hiring an E-commerce Digital Marketing Manager to drive customer acquisition and retention across its home goods marketplace. You will manage performance campaigns for Wayfair's house of brands (Wayfair, Joss & Main, AllModern, Birch Lane, Perigold), with a focus on Google Shopping, paid social, and email promotions.

Job Overview

• Job Title: E-commerce Digital Marketing Manager
• Company: Wayfair
• Location: Boston, MA / New York, NY / Austin, TX / Chicago, IL / Denver, CO
• Job Type: Full-time
• Experience Level: Mid-level (2–5 years)
• Salary Range: $30–$45/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

Wayfair's e-commerce marketing team operates one of the largest Google Shopping programs in the US, with product feeds containing millions of SKUs. You will own a category or brand vertical, managing bid strategy, promotional calendar integration, and creative testing. The pace is fast — major sale events like Way Day and Black Friday require months of planning and real-time optimization during the event.

Key Responsibilities

• Manage Google Shopping, Performance Max, and paid social campaigns for a category or brand
• Optimize product feed quality and bidding strategy in collaboration with the feed team
• Plan and execute promotional campaigns tied to Wayfair's seasonal sale events
• Monitor daily ROAS, CPC, and revenue metrics — flag and investigate anomalies quickly
• Run ad creative and landing page tests to improve conversion rates
• Collaborate with merchandising and pricing teams on promotional offer strategy

Requirements & Skills

• Bachelor's in Marketing, Business, or a related field
• 2–4 years in e-commerce or retail digital marketing — Google Shopping experience essential
• Strong understanding of product feed optimization (titles, attributes, GTIN)
• Hands-on experience with Google Ads, Meta Ads, and Pinterest Ads
• Proficiency in Excel or Google Sheets for campaign reporting
• Familiarity with e-commerce KPIs: ROAS, CPA, AOV, LTV, cart abandonment

Benefits & Work Conditions

• $30–$45/hr with Wayfair equity and annual bonus
• Hybrid schedule — Boston HQ or remote-eligible roles
• Employee discount on Wayfair purchases
• Comprehensive health and wellness benefits
• Parental leave and family support programs

Who Should Apply

Ideal for an e-commerce marketer who has managed Google Shopping for a retailer or brand and understands how feed quality, bid strategy, and promotional timing work together to drive revenue. You are comfortable moving fast and adjusting campaigns in near-real-time during peak sale events.

About the Company

Wayfair is one of the largest online retailers of home goods in the world, with annual revenue exceeding $12 billion. Its marketing team manages one of the most complex e-commerce paid media programs in the industry, with campaigns across Search, Shopping, Social, Programmatic, and TV.

How to Apply

Apply through Wayfair Careers. Search "Digital Marketing Manager." The process includes a technical case study on e-commerce campaign analysis and a channel strategy presentation to the performance marketing leadership team.