Marketing Data Analyst

About This Role

Netflix is hiring a Marketing Data Analyst to support the performance marketing and subscriber growth teams. You will measure paid media effectiveness, model subscriber acquisition funnels, and build dashboards that drive campaign budget decisions at a global streaming platform.

Job Overview

• Job Title: Marketing Data Analyst
• Company: Netflix
• Location: Los Angeles, CA / Los Gatos, CA / New York, NY / Seattle, WA
• Job Type: Full-time
• Experience Level: Mid-level (1–4 years)
• Salary Range: $34–$50/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

Netflix's marketing analytics team is responsible for measuring how efficiently the company converts ad spend into subscribers and retained viewers. You will work with petabyte-scale datasets, using Spark SQL and Python to analyze media mix models, attribution windows, and creative performance. Findings directly influence multi-hundred-million-dollar media budgets.

Key Responsibilities

• Build subscriber acquisition funnel models across paid channels and organic sources
• Analyze geo-based and holdout media experiments to measure true campaign incrementality
• Develop and maintain marketing performance dashboards in Tableau or Looker
• Investigate drops in trial sign-up or activation rates and surface root causes
• Support media mix modeling projects with the econometrics team
• Present analytical findings to marketing VPs and global campaign managers

Requirements & Skills

• Bachelor's in Statistics, Economics, Data Science, or a quantitative field
• Advanced SQL — comfortable with window functions, CTEs, and complex joins
• Python (pandas, matplotlib) for ad hoc data analysis
• Experience with causal inference methods — A/B testing, difference-in-differences, or geo experiments
• Tableau or Looker for dashboard development
• Strong narrative communication — able to write a clear, well-structured analytical memo

Benefits & Work Conditions

• $34–$50/hr (Netflix pays top-of-market cash and does not use equity heavily)
• Hybrid schedule with generous remote flexibility
• Unlimited PTO — Netflix trusts employees to manage their own time
• Best-in-class health, dental, and vision benefits
• Netflix streaming plan included

Who Should Apply

This role is ideal for a rigorous quantitative analyst who wants to apply statistical methods to real marketing decisions at massive scale. If you are comfortable with messy data, enjoy causal thinking, and can communicate findings accessibly, this is one of the most analytically demanding and rewarding marketing analyst roles in the industry.

About the Company

Netflix is the world's leading subscription streaming service with over 260 million paid memberships in 190 countries. Its marketing team runs global campaigns for original content releases and subscriber acquisition, supported by one of the most sophisticated marketing analytics organizations in consumer tech.

How to Apply

Apply through Netflix Jobs. Search "Marketing Data Analyst." Expect a technical screen with SQL and statistical reasoning questions, followed by a case study analyzing a hypothetical marketing experiment dataset.