PPC Paid Search Specialist

About This Role

LocaliQ (WordStream) is seeking a PPC Paid Search Specialist to manage Google Ads and Microsoft Ads accounts for a portfolio of small-to-medium business clients. You will handle campaign setup, bid optimization, ad copy testing, and monthly reporting across verticals including healthcare, legal, and home services.

Job Overview

• Job Title: PPC Paid Search Specialist
• Company: LocaliQ (WordStream)
• Location: Remote — US-based
• Job Type: Full-time
• Experience Level: Entry to Mid-level (0–3 years)
• Salary Range: $22–$33/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

You will manage 15–25 client accounts simultaneously, using WordStream's proprietary tools alongside Google Ads Manager. Clients are primarily local businesses with monthly budgets between $2,000 and $20,000. You will join a team of specialists and report to a Senior PPC Manager who oversees QA and strategy reviews.

Key Responsibilities

• Build and launch Google Search, Display, and Performance Max campaigns from scratch
• Conduct keyword research, negative keyword management, and match type optimization
• Write and test ad copy variants, tracking CTR and conversion rate improvements
• Adjust bids and budgets based on weekly performance data
• Produce monthly client reports with plain-English commentary on results
• Identify upsell opportunities and flag underperforming accounts to the account management team

Requirements & Skills

• Bachelor's in Marketing, Business, or a quantitative field
• Google Ads certification preferred (or willingness to obtain within 60 days)
• Hands-on experience managing Search campaigns — even small or personal account management counts
• Solid understanding of Quality Score, Ad Rank, and bidding strategies
• Proficiency in Excel or Google Sheets for performance analysis
• Strong client communication skills for monthly review calls

Benefits & Work Conditions

• $22–$33/hr with performance-based bonuses
• Fully remote — work from anywhere in the US
• Home office stipend and equipment provided
• Health, dental, and vision insurance
• Google Ads certification training and exam reimbursement

Who Should Apply

Ideal for a recent graduate or self-taught PPC marketer who has managed even a small Google Ads budget and understands the levers that move cost-per-lead. You are organized, client-service oriented, and enjoy the precision of paid media optimization.

About the Company

LocaliQ, a Gannett company, is a digital marketing solutions platform serving local businesses across the US. Its WordStream division pioneered PPC management software and today offers managed services for small businesses across search, social, and display advertising.

How to Apply

Apply through LocaliQ's jobs portal. The process includes a short PPC knowledge assessment and a scenario-based interview where you will walk through how you would optimize a struggling campaign.