Digital Marketing Specialist

About This Role

HubSpot is hiring a Digital Marketing Specialist to help grow its inbound marketing programs. You will manage multi-channel campaigns across SEO, email, paid search, and social media, using HubSpot's own platform to drive qualified pipeline for the sales team.

Job Overview

• Job Title: Digital Marketing Specialist
• Company: HubSpot
• Location: Boston, MA / New York, NY / Chicago, IL / Austin, TX
• Job Type: Full-time
• Experience Level: Entry to Mid-level (0–3 years)
• Salary Range: $22–$32/hr
• Posted Date: 2026-06-04
• Application Deadline: 2026-07-04

Role Context

You will join the Demand Generation team, collaborating with content writers, designers, and SDRs. Your primary goal is pipeline contribution — turning website visitors and email subscribers into demo requests. HubSpot runs large-scale A/B testing across landing pages and email sequences, and you will help design, launch, and analyze those experiments.

Key Responsibilities

• Plan and execute inbound campaigns across email, SEO, paid search, and social channels
• Build and manage HubSpot workflows, landing pages, and email sequences
• Monitor campaign performance in Google Analytics and HubSpot dashboards
• Run A/B tests on subject lines, CTAs, and landing page copy
• Collaborate with the content team on blog and resource optimization for organic search
• Report weekly on MQL volume, conversion rates, and channel attribution

Requirements & Skills

• Bachelor's in Marketing, Communications, Business, or a related field
• Familiarity with HubSpot, Marketo, or similar marketing automation platforms
• Understanding of SEO fundamentals and keyword research tools (Ahrefs, Semrush)
• Basic knowledge of Google Ads and Meta Ads campaign setup
• Strong analytical mindset — comfortable pulling data and presenting insights
• Excellent written communication and attention to detail

Benefits & Work Conditions

• $22–$32/hr with annual bonus and HubSpot equity (RSUs)
• Hybrid schedule — 2–3 days onsite per week
• Unlimited PTO policy and 4-week paid sabbatical after 5 years
• $5,000 annual learning and development budget
• Full health, dental, and vision coverage from day one

Who Should Apply

This role is ideal for a marketing graduate or early-career professional who understands digital funnels and wants to build hands-on campaign execution skills at a marketing software company. You should be curious, data-driven, and comfortable iterating quickly based on results.

About the Company

HubSpot is the creator of the inbound marketing methodology and one of the world's leading CRM and marketing automation platforms. Over 200,000 businesses in 120+ countries use HubSpot tools. Its marketing team is an internal showcase for the product it sells.

How to Apply

Visit HubSpot Careers and search "Digital Marketing Specialist." Submit your resume and a brief cover note explaining one campaign you ran or contributed to and what you learned from the data.