Content Strategist

About This Role

Meta is hiring a Content Strategist to develop and execute content programs that connect Meta's products and brand story with audiences around the world. You will own content strategy for a specific product area or marketing channel, producing messaging frameworks and editorial content that is clear, compelling, and consistent across every touchpoint.

Job Overview

• Job Title: Content Strategist
• Company: Meta
• Location: Menlo Park, CA / New York, NY / Austin, TX / Chicago, IL / Los Angeles, CA
• Job Type: Full-time
• Experience Level: Mid-level (2–5 years)
• Salary Range: $38–$52/hr
• Posted Date: 2026-06-01
• Application Deadline: 2026-07-01

Role Context

Content strategists at Meta work across product marketing, brand, and communications teams to shape how Meta tells stories about its products and mission. You might own the help center content strategy for WhatsApp, develop the tone and voice guidelines for a new product launch, or create the editorial calendar for Meta's creator economy blog. The work spans writing, strategy, and stakeholder management in roughly equal measure.

Key Responsibilities

• Develop content strategy and messaging frameworks for product launches and marketing campaigns
• Write and edit a wide range of content formats — web copy, blog posts, email, in-app messaging
• Define and maintain tone-of-voice guidelines for specific products or channels
• Conduct content audits and identify gaps or inconsistencies in existing content ecosystems
• Collaborate with designers, PMs, and legal on content that meets both user and compliance needs
• Analyze content performance metrics and use data to refine strategy over time

Requirements & Skills

• 2+ years of content strategy or content marketing experience at a tech company
• Exceptional writing and editing skills across multiple formats and registers
• Ability to translate complex product features or policies into clear, user-friendly language
• Experience developing messaging frameworks and brand voice guidelines
• Familiarity with content management systems and basic web publishing workflows
• Comfort with analytics tools to measure content effectiveness

Benefits & Work Conditions

• $38–$52/hr with Meta RSUs and performance bonuses
• Hybrid schedule with remote flexibility
• Full health, dental, and vision coverage
• $3,000 annual learning and wellness reimbursement
• Opportunity to shape the voice of products used by billions of people

Who Should Apply

Writers and strategists who are equally comfortable with big-picture content architecture and sentence-level editing. You understand the difference between content strategy and copywriting and can do both. You want your words to reach billions of people and you take the responsibility of that reach seriously.

About the Company

Meta's communications and marketing teams tell the story of platforms used by 3 billion people — from announcing major product launches to explaining complex policy decisions. Content strategists here work with some of the most-read digital content in the world and operate within a team that values clarity, honesty, and user empathy.

How to Apply

Apply via Meta Careers. Search "Content Strategist." The process includes a writing portfolio review, a content strategy exercise, and interviews with cross-functional stakeholders.