Marketing Analytics Manager

About This Role

Meta is hiring a Marketing Analytics Manager to measure the effectiveness of its global marketing campaigns and translate those findings into smarter spend decisions. You will build attribution models, design measurement experiments, and partner with marketing teams to ensure every dollar of marketing investment is optimized based on data.

Job Overview

• Job Title: Marketing Analytics Manager
• Company: Meta
• Location: Menlo Park, CA / New York, NY / Chicago, IL / Austin, TX / Los Angeles, CA
• Job Type: Full-time
• Experience Level: Mid-level (3–6 years)
• Salary Range: $45–$60/hr
• Posted Date: 2026-06-01
• Application Deadline: 2026-07-01

Role Context

Meta's marketing analytics team bridges the gap between marketing execution and data-driven decision-making. You will own the measurement framework for a marketing function — brand, performance, or product marketing — and develop the models and dashboards that quantify campaign ROI and audience reach. Meta's scale means you will work with datasets measuring hundreds of millions of impressions per week.

Key Responsibilities

• Design and maintain marketing attribution and measurement frameworks
• Analyze campaign performance across channels including paid social, video, and owned media
• Develop media mix models and incrementality tests to optimize marketing spend allocation
• Build dashboards and automated reports for marketing leadership
• Collaborate with brand and performance marketing teams to translate analysis into strategy
• Stay current on ad measurement methodologies and privacy-safe analytics approaches

Requirements & Skills

• 3+ years in marketing analytics, growth analytics, or digital media measurement
• Strong SQL skills and proficiency in Python or R for statistical modeling
• Experience with marketing attribution (multi-touch, last-click, MTA) and media mix modeling
• Familiarity with digital advertising platforms (Meta Ads, Google Ads, programmatic)
• Comfort presenting analytical findings to marketing leadership and external agency partners
• Experience with A/B testing and incrementality study design is a strong plus

Benefits & Work Conditions

• $45–$60/hr with Meta RSUs and performance bonuses
• Hybrid schedule with remote flexibility
• Full health, dental, and vision coverage
• $3,000 annual education and wellness reimbursement
• Exposure to global marketing measurement at an industry-defining scale

Who Should Apply

Analysts who are passionate about marketing measurement and want to work on one of the most sophisticated advertising businesses in the world. You are rigorous with statistics, comfortable explaining technical concepts to non-analytical marketers, and motivated by translating data into marketing strategy.

About the Company

Meta runs one of the world's largest digital advertising businesses, generating over $100B in annual ad revenue. Its marketing analytics team applies the same data-science rigor to Meta's own marketing programs that its advertising products bring to thousands of advertisers globally.

How to Apply

Apply through Meta Careers. Search "Marketing Analytics Manager." The interview includes an analytics case study, an SQL or Python assessment, and behavioral interviews with marketing and analytics leadership.