Email Marketing Specialist Jobs in Pune

About This Role

AdVantage India is hiring an Email Marketing Specialist for its Pune team to manage end-to-end email campaign operations for B2B and D2C clients. The role covers list segmentation, campaign setup, A/B testing, automation workflow builds, and performance analysis. This is an execution-focused role suited to marketers who are comfortable in an ESP platform, understand subscriber behavior, and treat deliverability as a technical discipline rather than an afterthought.

Role Context

You will report to the Marketing Operations Lead and manage email programs for five to seven client accounts using Mailchimp, Klaviyo, or HubSpot depending on the client. Each account has different sending frequencies, audience sizes, and campaign objectives. You will work alongside content writers and designers to ensure each campaign is correctly assembled, tested, and sent on schedule. Monthly performance reviews with clients are part of the role.

Key Responsibilities

• Build and deploy email campaigns including newsletters, promotions, and triggered behavioral emails
• Set up marketing automation workflows including welcome series, abandoned cart, and win-back sequences
• Segment subscriber lists based on behavior, purchase history, and engagement scoring criteria
• Write subject lines and preview text optimized for open rates across different client audience segments
• Run A/B tests on subject lines, send times, CTAs, and layout variations to improve performance systematically
• Monitor deliverability metrics including bounce rates, spam complaints, and inbox placement rates
• Prepare monthly performance reports covering open rate, CTR, revenue attribution, and list health
• Maintain list hygiene by managing unsubscribes, suppression lists, and re-engagement campaigns

Requirements & Skills

• 1–3 years of email marketing experience with hands-on ESP platform management
• Working knowledge of Mailchimp, Klaviyo, or HubSpot for campaign creation and automation
• Understanding of email deliverability concepts including SPF, DKIM, DMARC, and sender reputation
• Ability to write clear, clickable subject lines and preview text across different brand tones
• Proficiency with A/B testing methodology and interpreting results with statistical confidence
• Familiarity with list segmentation strategies based on engagement, lifecycle stage, or purchase behavior
• Organized and deadline-driven — email schedules are not flexible once clients have approved

Benefits & Work Conditions

• Monthly salary of ₹20,000–₹40,000 based on ESP experience and email program scope managed
• Klaviyo and HubSpot platform access provided for all email team members
• PF and ESI statutory benefits from the joining date
• Monthly training sessions on email deliverability, automation strategy, and platform updates
• Exposure to diverse client industries and email program types from day one

Who Should Apply

This role suits email marketers who understand that subject line testing and list hygiene are just as important as the design of the email itself. If you are precise, meet deadlines without reminders, and want to build deep expertise in email automation and deliverability across a varied client portfolio in Pune, AdVantage India offers a well-structured email marketing environment with strong tool access and direct client exposure.

About the Company

AdVantage India is a Hyderabad and Pune-based marketing services company providing content marketing, email automation, and SEO services to B2B and D2C clients. With 50 professionals, the company manages email programs ranging from small e-commerce newsletters to complex multi-touch B2B nurture sequences. The email team is known for data-driven execution, rigorous deliverability management, and a culture that values getting the details right on every send.

How to Apply

Apply through this listing with your resume. Include any email marketing metrics from programs you have managed — open rates, revenue attributed, or automation performance data. Shortlisted candidates will be contacted within 3 working days.