PPC Specialist Jobs in Mumbai

About This Role

ContentFirst India is hiring a PPC Specialist for its Mumbai performance marketing team. The company manages paid search and paid social campaigns for e-commerce, D2C, and lead generation clients. This role covers Google Ads, Meta Ads, and YouTube campaign management — from campaign setup and budget allocation through A/B testing, bid optimization, and performance reporting. It suits marketers who are genuinely comfortable in Ads Manager, not just familiar with the interface from a course.

Role Context

You will report to the Head of Performance Marketing and manage paid campaigns for five to seven client accounts. Monthly ad spend under management ranges from ₹2 lakh to ₹15 lakh per account depending on the client. You will be responsible for campaign results, not just activity. Account managers will lean on your campaign data to lead client conversations, so your reporting needs to be clear, honest, and tied to business outcomes rather than vanity metrics like impressions or reach alone.

Key Responsibilities

• Set up and manage Google Search, Shopping, Display, and Performance Max campaigns for assigned clients
• Build and optimize Meta Ads campaigns across awareness, traffic, and conversion objectives on Facebook and Instagram
• Conduct keyword research, negative keyword management, and search term analysis for all Google Search campaigns
• Perform audience research and build custom, lookalike, and retargeting audience segments for Meta campaigns
• Run structured A/B tests on ad copy, creative assets, landing pages, and bidding strategies
• Prepare weekly and monthly performance reports covering ROAS, CPA, CTR, and Quality Score by campaign
• Monitor daily budget pacing and adjust bids proactively to protect campaign efficiency
• Coordinate with creative teams to brief ad copy and image or video assets based on performance data

Requirements & Skills

• 1–3 years of hands-on PPC campaign management experience with Google Ads and Meta Ads
• Practical proficiency in Google Ads Manager including Search, Shopping, and Performance Max campaign types
• Working knowledge of Meta Ads Manager including campaign objectives, audience setup, and pixel events
• Understanding of Google Analytics 4 for conversion tracking, attribution, and campaign performance analysis
• Ability to interpret campaign data and identify specific, actionable optimizations rather than general observations
• Google Ads certification is preferred; willingness to obtain it within the first 60 days is required
• Strong attention to detail for daily budget monitoring, bid management, and anomaly detection

Benefits & Work Conditions

• Monthly salary of ₹22,000–₹45,000 based on PPC experience and ad spend managed previously
• Google Ads and Meta Blueprint certification reimbursement provided for qualifying team members
• PF and ESI statutory benefits from joining date
• Direct access to campaign data and client accounts with genuine optimization responsibility
• Monthly paid media training sessions on platform updates, bidding strategies, and creative testing

Who Should Apply

This role fits PPC practitioners who look at campaign data to find what to fix, not what to report. If you find bid strategy decisions genuinely interesting, track platform updates because they affect your accounts, and want to manage real ad budgets with accountability for ROAS and CPA outcomes, ContentFirst India's Mumbai performance team offers the client variety, tool access, and direct account ownership that develops strong paid media expertise.

About the Company

ContentFirst India is a Mumbai-based performance marketing agency managing paid search, paid social, and conversion optimization for over 30 active clients. With 40 marketing professionals, the company is known for data-driven campaign management, transparent attribution reporting, and a team culture that rewards genuine performance improvements over activity metrics. PPC specialists at ContentFirst have direct ownership of their client accounts from the first month of joining.

How to Apply

Submit your resume through this listing. Include any Google Ads or Meta Ads certifications you hold and a brief description of the largest ad budget you have managed and the ROAS or CPA results you achieved. Shortlisted candidates will be contacted within 3 working days.