Freelance Video Editor – Performance & Social Media

About This Role

GroupM India — the world's largest media investment group — is hiring fresh graduates as Freelance Video Editors within its Content Labs and Performance Marketing teams. You will produce social media video assets and performance-optimized video ads for GroupM's media planning clients — cutting high-conversion video content for paid social, YouTube, OTT, and programmatic campaigns.

Job Overview

Role Context

GroupM India's Content Labs team creates video content that is engineered to perform in paid media environments — where the first 3 seconds determine whether the ad is watched, the thumbnail drives click-through, and format variants (6s bumpers, 15s, 30s, vertical) ensure platform-optimal reach. Freelance Video Editors work within GroupM's performance video production framework — learning how data-informed creative decisions are made in digital advertising, where creative quality and media efficiency are measured simultaneously. GroupM's scale — managing ₹8,000+ crore in India media investment — gives freshers exposure to performance video production for some of India's largest advertisers.

Key Responsibilities

• Edit performance-optimized video ads for GroupM clients — YouTube pre-roll, Facebook/Instagram video, OTT mid-roll, and programmatic video formats
• Create multiple creative variants of campaign video — A/B testing versions with different hooks, CTAs, and messaging for performance testing
• Build 6-second bumper ad cuts from full-length campaign masters — distilling the key message into the minimum effective format
• Produce social media video content for GroupM's content marketing clients — Instagram Reels, YouTube Shorts, and Twitter/X video posts
• Integrate performance data feedback — adapting video creative based on audience retention and completion rate data from live campaigns
• Deliver platform-specific video formats — YouTube 16:9, Instagram 9:16/1:1, OTT 16:9 with certified audio specs

Requirements & Skills

• Degree or diploma in Media Production, Film, or Graphic Design — 2024/2025 batch
• Adobe Premiere Pro and After Effects proficiency
• Data-curious approach to creative — interest in how performance metrics inform video creative decisions
• Understanding of digital advertising video formats, specs, and performance best practices
• Speed and efficiency in producing multiple creative variants from master content
• Portfolio demonstrating digital video editing with any advertising or social content work

Benefits & Work Conditions

• ₹3–6 LPA annualized contract rate
• Fully remote engagement
• GroupM brand portfolio credit across India's largest media campaigns
• Unique exposure to performance marketing video — where creative and data intersect
• Understanding of how video creative decisions are made based on media performance data

Who Should Apply

A fresh graduate interested in the performance side of video creative — who finds the intersection of video editing and digital marketing analytics genuinely interesting. You want to understand how creative choices drive video ad performance metrics, not just how to cut a beautiful edit. You are fast, versatile, and data-curious about your creative output.

About the Company

GroupM is the world's largest media investment group with $60 billion+ in global media billing — comprising media agencies Mindshare, Wavemaker, MediaCom, and EssenceMediacom, all WPP companies. GroupM India manages ₹8,000+ crore in India media investment for major advertisers including Hindustan Unilever, Nestlé, and Mondelez — making GroupM India's Content Labs one of the highest-volume performance video production environments for freshers in the country.

How to Apply

Apply at groupm.com/careers. Search "Video Editor" or "Content Creator" India roles. Include a portfolio of digital video or social media editing work — GroupM values format versatility and production speed alongside creative quality.