About This Role
IBM India is hiring a Growth Marketing Associate to accelerate demand for its cloud and AI solutions (IBM Cloud, watsonx AI, Red Hat OpenShift). You will run data-driven campaigns targeting India's enterprise and mid-market segment.
Key Responsibilities
- Plan and execute multi-channel demand generation campaigns: email, paid digital, LinkedIn, and events
- Build marketing automation workflows using IBM Watson Campaign Automation and Marketo
- Analyse funnel metrics (MQL→SQL conversion, pipeline influenced) and iterate on campaigns
- Support co-marketing initiatives with partner ecosystem (AWS, Salesforce, SAP)
- Coordinate IBM India webinars, roundtables, and digital summits
- Track competitive marketing activities and share insights with product and sales teams
Requirements & Skills
- MBA (Marketing) or bachelor's with relevant digital B2B marketing experience
- Interest in cloud computing, AI/ML, and enterprise technology marketing
- Familiarity with digital marketing tools (Marketo, Salesforce, Google Analytics)
- Strong analytical and data reporting skills
- Ability to collaborate in cross-functional global teams
Benefits & Work Conditions
- Competitive salary with annual bonus and ESPP
- Flexible hybrid work with world-class office facilities
- IBM Learning subscription – access to thousands of courses and certifications
- Health insurance for self and family
- Inclusive culture with strong LGBTQ+ and women's network chapters in India
About the Company
IBM is a global technology and consulting company with over 100 years of innovation. IBM India, headquartered in Bengaluru, employs 100,000+ professionals and is one of the country's largest IT employers, working on cloud, AI, blockchain, and quantum computing solutions.
How to Apply
Apply at ibm.com/in-en/employment and search for Growth Marketing Associate roles in India.