Market Research Analyst

About This Role

NIQ (Nielsen IQ) India is seeking Market Research Analysts to work with FMCG, retail, and media clients to decode consumer behaviour and market dynamics. This is an excellent entry-level role for graduates who love data and want to impact business decisions for India's leading brands.

Key Responsibilities

• Analyse retail audit and consumer panel data to generate market insights
• Prepare client reports tracking brand performance, market share, and distribution
• Support client presentations with data visualisation and category story-telling
• Identify trends and anomalies in large FMCG datasets
• Collaborate with global delivery teams to ensure data quality and reporting accuracy
• Build relationships with client marketing and sales teams

Requirements & Skills

• MBA (Marketing/Analytics) or bachelor's degree in Statistics, Mathematics, or Economics
• Strong quantitative analytical skills; proficiency in Excel is mandatory
• Familiarity with retail/FMCG data is a plus (Nielsen, IRI, Kantar)
• Good written and oral English communication
• Ability to handle large datasets with accuracy and speed

Benefits & Work Conditions

• Competitive entry-level salary with annual increment
• Hybrid work arrangement with modern office facilities
• Global exposure working with multinational FMCG clients
• Medical insurance and employee wellness benefits
• NIQ learning academy and professional certification support

About the Company

NielsenIQ (NIQ) is the world's leading consumer intelligence company, delivering the Full View™ on consumer buying behaviour. NIQ India serves 400+ clients across FMCG, retail, and e-commerce with market measurement, analytics, and consulting services.

How to Apply

Apply at niq.com/careers and search for Market Research Analyst – India openings.