Trade Marketing Executive

About This Role

Marico India is looking for a Trade Marketing Executive to strengthen retail presence and in-store visibility for its iconic brands: Parachute, Saffola, Hair & Care, Set Wet, and Livon. You will bridge the gap between brand strategy and retail execution on the ground.

Key Responsibilities

• Design and implement trade marketing plans aligned with brand objectives
• Develop point-of-sale materials (POSM) and coordinate with print/display vendors
• Plan and execute in-store promotional schemes, sampling, and visibility drives
• Work with the field sales team to ensure perfect-store execution across MT and GT channels
• Track in-store execution quality and share learnings with brand teams
• Analyse sell-in/sell-out data to optimise retailer promotional investment

Requirements & Skills

• MBA (Marketing/Sales) from a recognised institution
• Interest in FMCG trade marketing and retail channel dynamics
• Good understanding of GT (general trade) and MT (modern trade) landscape
• Willingness to travel for field visits and market surveys
• Strong interpersonal skills and ability to collaborate with diverse stakeholders

Benefits & Work Conditions

• Competitive salary with performance-linked bonus
• Strong FMCG career foundation with structured training
• Medical coverage and employee wellness benefits
• Entrepreneurial culture with high autonomy for freshers

About the Company

Marico Limited is one of India's leading consumer products companies, present in 25 countries across emerging markets. With a portfolio of trusted beauty and wellness brands, Marico serves 90 million households in India every month.

How to Apply

Apply at marico.com/india/people/careers and look for Trade Marketing openings.