Digital Marketing Analyst

About This Role

Coca-Cola India is hiring a Digital Marketing Analyst to support its digital growth agenda across brands like Thums Up, Sprite, Maaza, Minute Maid, and Coca-Cola. You will use data and creativity to amplify brand presence across digital channels.

Key Responsibilities

• Plan, execute, and optimise paid social and search campaigns (Meta Ads, Google Ads)
• Manage social media calendars and publish content for brand pages
• Track and report on digital KPIs: impressions, reach, engagement, CPC, ROAS
• Collaborate with creative agencies on digital-first content production
• Monitor brand sentiment and respond to community queries where required
• Support influencer marketing coordination and campaign reporting

Requirements & Skills

• Bachelor's or Master's degree in Marketing, Mass Communication, or Business
• 0–2 years of experience; freshers with strong internship exposure welcome
• Familiarity with Meta Business Suite, Google Ads, and Google Analytics
• Creative eye for digital content (images, short videos, reels)
• Strong English communication and data reporting skills

Benefits & Work Conditions

• Competitive compensation and annual bonus
• Hybrid working with flexible hours
• Access to global Coca-Cola marketing training modules
• Health and wellness benefits including gym reimbursement

About the Company

The Coca-Cola Company is the world's largest non-alcoholic beverage company. Coca-Cola India, operating through Hindustan Coca-Cola Beverages, has a network of 24 company-owned bottling plants and serves beverages to billions of Indians.

How to Apply

Apply at careers.coca-colacompany.com and filter for India locations.