Data Analyst – Advertising & Media – Comcast
Comcast is a global media and technology company operating NBCUniversal, Peacock, Xfinity, and Sky, reaching over 60 million subscribers. Our Advertising & Media Analytics team in Philadelphia is seeking a Data Analyst to support audience measurement, ad targeting, and media performance analytics for one of the nation's largest multi-platform media and entertainment businesses.
Responsibilities
- Analyze viewer behavior, set-top box data, and streaming engagement data across Comcast and NBCUniversal platforms
- Build audience segmentation models to support targeted advertising sales and campaign planning
- Create reports and dashboards measuring advertising campaign performance (impressions, reach, frequency, CPM)
- Support attribution modeling to evaluate the effectiveness of cross-platform advertising campaigns
- Collaborate with ad sales, product, and engineering teams on data platform improvements
- Maintain and document data pipelines supporting advertising analytics workflows
Requirements
- Bachelor's degree in Statistics, Marketing Analytics, Computer Science, or Communications
- Strong SQL proficiency and experience with large-scale behavioral or media datasets
- Familiarity with digital advertising metrics (impressions, click-through, viewability, attribution)
- Experience with Tableau, Power BI, or similar BI tools for executive reporting
- Interest in media, television, streaming, and the evolving digital advertising landscape
Benefits
- Competitive salary with annual bonus
- Free or discounted Xfinity internet, TV, and phone service
- Medical, dental, and vision benefits
- 401(k) with Comcast matching contribution
- Paid parental leave and employee assistance programs